Welcome to BCM Media

INTEGRITY

The company was built based on our reputation. Our team members are best in class.

AUTHENTICITY

When you meet our team, those are the people you work with on a daily basis.

RESPECT

We pride ourselves on building strong partnerships with everyone we encounter.

ABOUT US

BCM Media, an advertising firm in Darien, CT, provides strategic media planning and buying services for B2C and B2B clients. We plan and place media on a national and local basis. Our primary focus is to help clients navigate the complex media landscape by providing the best media mix through precision targeting and responsible spending. BCM Media’s buys create buzz and deliver synergy between multiple touchpoints.

Our senior level team covers multiple disciplines including:

"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

MAYA ANGELOU

Our Team

Is your business strategy fit to meet the digital world?

Brenda McKenna

Founder, Managing Partner

Brenda has worked for Fortune 500 brands at major agencies for over 20 years. She specializes in B2C and B2B strategic media planning and buying for national and local clients. She served on the B2B board for the American Association of Advertising Agencies for many years. She has developed national and international media plans in many trade categories including healthcare, shipping/logistics, building, financial and chemical to name a few. Well respected with media partners, Brenda, is able to negotiate valuable advertising programs to help clients’ meet their goals and objectives.

Brenda is passionate about child advocacy, mentoring and healthcare initiatives.

Matt Lukens

Digital Director

Matt is a former Senior Business Analyst for Shopzilla and Product Development Director for Synapse Group. A Premier Google certified partner with excellent performance ratings, he works daily with both conversion focused and brand building campaigns for national and local brands. Matt’s expertise is helping clients transition into different digital platforms and assessing analytics for the best return on investment. This includes search and display, SEO, remarketing and social.

Matt is the proud father of two, and an active member of his local community. He also makes a mean pizza and bacon marmalade.

Jennifer Creegan

Media Director

Jen is a dedicated, enthusiastic, result-oriented professional with more than 15+ years of experience in media buying and planning. She plans and executes multimedia campaigns on both national and local levels. She has worked at major NYC agencies on high profile brands including SC Johnson, Subaru, ExxonMobil, Ferrero, HGTV, MTV, NFLN, 20th Century Fox, and NBCU. Her planning experience also extends into B2B industries including healthcare, specialty chemicals, and education.

She enjoys traveling and spending time with her family.

Kelly Kreho

Social Media/Content Director

With over 5 years in the marketing industry, Kelly’s career has spanned a variety of disciplines from shopper, brand, digital and internal communications. She eventually found her passion developing social media strategies and customizing engaging content for her clients, including CPG, financial and lifestyle brands.

In her free time, Kelly loves visiting the newest craft brewery, hitting the ski slopes in Vermont or heading south to the beach every summer in Duck, North Carolina.

Shaun McKenna

Partner, Account Services, New Business Development

Shaun's career has spanned over 20+ years selling and leading teams at major media companies such as the New York Times, Tribune Media Net, Adcentricity and EYE Corp. Wanting to stay current, his career evolved based on the changing media landscape. Shaun possesses a wide range of knowledge with all media properties. During his tenure he has worked with national, regional and local clients in the financial, CPG, media and automotive categories.

Shaun is an avid golfer and loves spending time with his family and friends.

Services

Broadcast

Local Top 50 broadcast markets.

Television and Cable: Local and National Television, Cable Interconnects & Zone buys, National Cable, Syndication, Satellite (Dish & DirecTV), Video On Demand, Streaming CTV-OTT.

Radio: Local, National, Syndication, Satellite, Podcasting, Internet Streaming.

Digital

Premier Google Certified Partner. Working daily with both conversion focused and brand building campaigns. We transition clients into different digital platforms while quickly assessing analytics for the best return on investment. Includes Paid Search, Display, SEO, Remarketing, Social and Mobile.

Print

We cover all facets of print in both traditional and non-traditional venues.

Out-of-Home

The options for OOH are enormous. Billboards, Transit, Place-based (DOOH), and Mobile in both traditional and digital formats.

B2B Trade Industries

Plan and buy media in over 350+ trade categories for national and international clients. Trade categories include healthcare, shipping/logistics, financial, insurance, chemical, building, oil & gas, energy, construction, architecture, engineering, cardiology, veterinary, pharmaceutical, food, and mass market retailing to name a few.

Stats

Years Experience

Trade Categories Planned

ANNUAL ADWORDS BUDGET

Years Google Premier Partner

Testimonials

"Our team has been working with Brenda and the BCM Media team for approximately two years, and we could not be happier with our working relationship and the results that BCM Media has produced. Jen has been able to achieve our targeted GRPs for TV and radio at a great price, and she always manages to get us great added value placements. Matt continues to amaze us with his knowledge of digital and social media ad placements and with the way he manages to integrate our website, email blasts and digital ads. The level of service they provide is far superior to other agencies that we have worked with in the past. BCM Media team members are available when we need them, are flexible with our requests and take care of our needs promptly.”

Cristina Fernandez, Director, Marketing and Communications, Nicor Gas Energy Efficiency

"BCM Media has served as a tremendously valuable partner to Bankwell over the last several years. Brenda McKenna has expertly managed the organization, scheduling and budgeting of an increasingly complex media plan. Matt Lukens has provided insights and expertise across a wide spectrum of digital media, including our website. Not only do I highly recommend this qualified and professional team, but I also enjoy working with them."

Diane Knetzger, Director of Marketing, Bankwell

"Working with Jen Creegan on Nicor Gas has been a pleasure. She’s open and always willing to discuss the strategy for the buy and how we can best reach the client’s goals all while maintaining a great relationship. Always happy to work with BCM Media!"

Elizabeth Baxter, WBBM-TV Chicago, Account Manager

“I have worked with Brenda for over 10 years. Because of her demeanor, knowledge, industry relationships and negotiating skills, she was the glue that kept the Crowley – agency relationship strong. When she decided to start BCM Media, it was an easy decision for us to continue to work with her.”

Mark Miller, Director Corporate & Marketing Communications, Crowley Maritime Corporation

"BCM Media has been integral in placing Nicor’s EnergySmart program business across highest rated shows in the market. Thanks to BCM Media, Nicor consistently receives mentions at times when Chicago listeners turn up their radios for the most important news and information."

Steve Tarpley, National Sales Manager, WGN Radio

"I’ve had the pleasure of working with Brenda McKenna for over 20 years in the media industry. Brenda is extremely media savvy and talented with a tremendous focus on the important details on every media plan. Brenda has a sincere interest in her clients' success and is very crisp in her communication with all involved. I would highly recommend BCM Media for all of your media planning and buying as her skills are second to none!"

Ann McManus, Market Manager/Regional Vice President, Cumulus Media

“I’ve had a professional relationship with Brenda McKenna for many years and she has my highest endorsement. Brenda is a sophisticated thinker who masters the challenging task of clearly seeing both the forest and the trees. This means she is able to translate deep customer insights into superior results. She’s savvy, innovative and totally focused on outcomes – a pleasure to work with on every level.”

Sally Shankland, CEO, UBM Connect

"Working with BCM has always been a positive experience as Brenda is very thorough in what her clients need from me with both my magazines as well as the digital opportunities. In addition, she works hard to learn what we have to offer and tailors a program that best fits each client's needs to make sure the campaign is a success. She is a true professional and I always like working with her to help her clients grow their business."

Greg Lynn , Building Operating Management

“We are so excited to be working with Brenda and her creative team. They are very professional and have provided us with great quality work.”

Mary Lou Gedney, Wagner Pools

“We have worked with Brenda for over 5 years. She has been an absolute pleasure to work with. Year after year, she has developed media plans that deliver broad, high impact reach with a limited budget. She has done a fantastic job of managing our relationships with media partners and identifying valuable opportunities. She is very diligent and responsive. We highly recommend her professional services.”

Harold T. Michels, PhD, PE, Senior Vice President, Copper Development Association Inc.